HND in Business Marketing (Degree Pathway Course)

Course Details:

The Pearson BTEC HNC Level 4 is made up of 120 credits and be completed over a years’ time. The HND a combination of both levels 4 and 5 and is made up of 240 credits; this qualification is usually studied full-time over two years, or part-time over four years

Course Contents/Description: The award is made up of 15 units:

Mandatory core units are:

• Business and the Business Environment

• Marketing Process and Planning

• Human Resource Management

• Leadership & Management

• Accounting Principles

• Managing a Successful Business Project

• Research Project

• Organisational Behaviour

Specialist Units Marketing Pathway

• Marketing Insights and Analytics

• Digital Marketing

• Integrated Marketing Communication

General Units

• Innovation & Commercialisation

• Digital Business in Practice

• E-Commerce and Strategy

Planning Social Media Campaigns