Business Management and Marketing BA (Hons) with Foundation Year

Course Details:

Modules

Foundation Year

• Personal Learning Competencies

• Taking a Professional Approach

• London: A Global City

• Fundamentals of Business Management

• Thinking Critically, Creatively and Ethically

• Individual Project

Year 1

• Contemporary Marketing Practice

• Introduction to Management

• Digital Business

• Professional Skills

• Financial Management

• Organisational Behaviour

Year 2

• Leadership in Organisations

• Being a Marketing Manager

• Behavioural Economics (Optional)

• Business Economics (Optional)

• Research Methods in Business and Management

• International Marketing and Supply Logistics

• Marketing Strategy and Implementation

Year 3

• Research Project (Core Optional)

• Contemporary Issues in Marketing

• Strategy

• Management of Organisational Change (Optional)

• Independent Study (Core Optional)

• Ethics in Communication and Marketing

• Consultancy Project